Farmers that are consistently looking to avoid/escape commodity trap are progressive farmers. They achieve this by deploying their resources to produce and sell differentiated/niche products to yield them consistently better profits are progressive farmers.
While technology and/or R & D does play a role in most progressive farming activities in my view it is not a necessary conditions. Farmers could be producing same products (as the competition) but could achieve arbitrage opportunities through one or several of these combination possibilities:
- Differentiated distribution partnerships
- Different market choices
- Figuring out a way to sell their produce in lean production seasons
Almost always progressive product innovations are an result of the above mentioned differentiated choices