What are four suggestions to improve agriculture marketing?

  1. To be able to improve the effectiveness of marketing you agriculture produce you need to design your “Value Proposition” with a lot of care and conviction. What is the “Unmet” and “Under-served” need you are fulfilling for target customer/s
  2. Ensure that you are harnessing the value of your produce through branding
  3. Choose the right distribution channels (i would recommend reviewing a hybrid distribution model “On-line + On-location”)
  4. Figure out a way to build a community of your end-consumers and engage them. To be able to do this you would have to get the first 3 elements right and if you have managed to build your community and engage them well then you can scale your business to its best potential