I don’t have experience in FMCG. In an interview, what should be the most apt answer to ‘what do you know about the FMCG industry’?

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  • I don't have experience in FMCG. In an interview, what should be the most apt answer to 'what do you know about the FMCG industry'?

One possible insight could be to say that most FMCG brands are figuring out ways to strengthen their sales through online channels (both directly and through online retailers). Over the next decade we can expect online channel to become the predominant distribution channel for FMCG.