I am venturing into agribusiness. I aim at supplying quality food at an affordable price while getting farmers good returns. What factors should I consider?

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  • I am venturing into agribusiness. I aim at supplying quality food at an affordable price while getting farmers good returns. What factors should I consider?

Before getting to the level of fair returns to the farmers you should start developing a “Differentiated Value Proposition.” What Unmet or Under-served need are you serving for which consumer segment/s?

If you get to a convincing stage with this then you could get further with the design of the distribution strategy, value chain design, committed partnerships and the incentive alignment.

While this is still a very general answer you need to carry out rigorous analysis and talk to several people that can help you develop the business case to suit your specific context.